After a dry year of dating all over the world, things are about to change! MTV is throwing open the doors to the Geordie house and filling it with a load of hot, fun-loving party people for our favourite single Geordies to date.
However, the cast will have tough decisions to make about who can stay and who can go…
We needed to concept and create Key art to roll out across all MTV VOD platforms and for paid print and digital media. We recreated the outside of the Geordie House, in a studio in London, and had the whole cast bursting out of the door.
Art Direction, retouch and design: Mason Brownlow
Director: Ben Mahon
Photographer: Adam Lawrence
Set Build: Sets Appeal
This is a GIF of the retouch process, form start to the final Key Visual