Marcus Rashford x Nike “Raise Your Game”

Marcus Rashford, Nike US “Raise Your Game”
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'The job is never done.'

Sport has the power to change the world and Marcus is a shining example of this. From inspiring performances on the pitch to inspiring work off it, he constantly redefines what it means to be a footballer: for himself, his community, his team and beyond.

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Marcus wants the world to know that he is an athlete first. He’s hyper-focused on working harder than he has ever worked this pre-season. Athletes are the source of our inspiration.Their words, their voice, their story. 
Our role is to tell Marcus' authentic story in his way with his voice.

Brief: Creating a Social Playbook for Marcus’ pre-season social content tour of the US.


Forever grateful to the legend @andyansah for putting me in touch with the Creative guru @stvstrnd@sourceathletemedia it’s been a pleasure to work with you, learn from you and be inspired by you.

Photography: @parsons (goat)