Marcus Rashford x Nike “Raise Your Game”

Marcus Rashford Social Playbook

Marcus Rashford, Nike US “Raise Your Game”

'The job is never done.'

Sport has the power to change the world and Marcus is a shining example of this. From inspiring performances on the pitch to inspiring work off it, he constantly redefines what it means to be a footballer: for himself, his community, his team and beyond.

Marcus wants the world to know that he is an athlete first. He’s hyper-focused on working harder than he has ever worked this pre-season. Athletes are the source of our inspiration.Their words, their voice, their story. 
Our role is to tell Marcus' authentic story in his way with his voice.

Brief: Creating a Social Playbook for Marcus’ pre-season social content tour of the US.

Forever grateful to the legend @andyansah for putting me in touch with the Creative guru @stvstrnd@sourceathletemedia it’s been a pleasure to work with you, learn from you and be inspired by you.

Photography: @parsons (goat)